Christmas Property Boom
Deciding when and how to market your property can be a real task. From seasonal trends to consider to price fluctuations, getting your property on the market at the right time can have a huge bearing on the amount of interest you receive.
However, the general consensus is that viewing and purchasing activity declines as Christmas comes around, seeing most property owners wait until the New Year to get their residential and commercial properties on the market.
But, this may not be the right approach.
According to a recent report, people are actively looking for new properties over the festive period, with 60% of buyers spending their Christmas holidays browsing property online.
This comes from popular estate agent, Yopa.
83% of those surveyed told that they would be booking viewings in December, meaning the Christmas property slowdown is well and truly a thing of the past.
They also reported that 1000 new buyers were registered within the first week of December.
Yopa’s Operations Director, Chris Rosindale, said: ‘Sellers are always told to enter the property fray in the spring due to improved kerb appeal, better weather and recent spring cleans meaning properties arguably look their best.
‘However, the basic principles of supply and demand dictate that, in order to achieve the very best price, you not only need high levels of demand – you need low levels of supply.
With an influx of buyers actively seeking properties throughout December but stock levels low, Christmas is the perfect time to get your house on the market to bring in viewings, competitive offers and avoiding the over saturated market in the new year.’
Investment opportunities for 2020
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